Study Task 12

What is the potential of interactivity in print?

 One of the main great things is that it can be interacted with at any time or any place, no need for internet connection or a screen etc. 

''interactive advertising also has some properties that expand the range of potential objectives and that improve advertising effectiveness. Interactive advertising also has the potential to decrease the losses associated with poorly coordinated advertising, to reduce the difficulties commonly encountered in clearly communicating an advertising message and to help overcome new product hurdles.'' (Journal of interactive Advertising 2001)

Can augmented design help draw people to your website?
I think that augmented design is just another style of advertising which will be effective in creating traffic. Just seeing the brand/website about will start to have an effect on the audience as long as the right image is projected.

Is it all just a bit gimmicky? Or, are there opportunities?
I believe that it depends on how the task is handled.I think that as soon as designs become too invasive they are distasteful. A good advertisement conveys the message it needs to in a memorable way then is gone. Something I hate about advertising is when you see an advert so often that it becomes irritating which destroys whatever message it's trying to convey.  

What kind of interactivity would be effective for my campaign?
Media which can be easily interacted with, but also ignored also to stop it becoming annoying.