Primary Editorial Design Research

BROWNBOOK

Brownbook is a fashion and lifestyle magazine which focuses on the middle east. It is perfect for me to look at as it showcases the rich arabic lifestyle which the middle east elite enjoy. The design is also influenced by middle east culture which I will draw from for my own publication.

Another Escape

Printed Pages

Man AbouTown

Cura

A Movement To Escape

Methodology in Graphic Design

1. ''Methodology is the systematic, theoretical analysis of the methods applied to a field of study. It comprises the theoretical analysis of the body of methods and principles associated with a branch of knowledge.''

In graphic design, methodology is important to the design process, as it lets us identify which techniques to employ during the different stages of the process. It makes the process more streamlined, as time isn't wasted performing tasks which aren't actually relevant and don't benefit the final outcome. 

The methodology will define what it is I need to research and ultimately design. 

For example if I were to receive a brief in which I had to produce a publication for 18-25 year old females, there are parameters in place which help me target my research more efficiently. There would be no point completing questionnaires with people outside of that age bracket, or men.

In a branding task, I would analyse the specific requirements of the brief, and set myself boundaries within which to work on a more encompassing investigation.

The final outcome must be kept clear at all times. Who am I producing for? How much knowledge do they have about the topic I am designing for? How much time will they have to interact with the design? 

''A research methodology is simply a set of self-imposed rules by which the designer will approach or engage with a project or brief. Once the intention of the work has been clearly stated, together with a detailed mapping of the field of study and the definition of a focus and research question, the designer needs to outline exactly how he or she intends to go about developing the project and testing ideas in order to create an effective solution to the brief – a plan of action. ''

Disobedient Objects North

Layout 1 – Minimal Text / image: A5 Flyer

Layout 2 - Text Heavy / Imagery: Concertina spread (10x A5 pages)

Extended Practice:

As soon as you have completed your flyers and brochures, you are expected to extend the range
of design across platforms. Suggestions are: Poster / mail shot / tickets and appropriate mediums. 

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Disobedient Objects North Brief 1

Background:

This simple layout will ask you to utilise a short amount of body copy, title, date, and location.
 The minimal amount of text allows for the simple use of single imagery and the type to serve
 as the main visual elements.

Brief:

You are asked to produce a simplistic flyer design for a 'Disobedient Objects North' Exhibition
 at the People's History Museum (www.phm.org.uk) using the instructions below.

Specifications:

Format: A5 – Portrait

Title: Disobedient Objects North

Sub-Title: In Association with the V&A

Date: August 3, 2015 - August 29, 2015

Location: People's History Museum, Manchester.

Disobedient Objects North Brief 2:

Background:

This text/image heavy layout will ask you to utilise body copy, title, date, and location, heading,
sub heading, imagery, indexes, highlighted quotes. The amount of text allows for the use of imagery
 and the type to serve as the main visual elements.

Brief:

You are to layout and design a 10-page concertina folded brochure for a forthcoming exhibition
 titled ‘Disobedient Objects North’ at People's History Museum, Manchester. All images,
 copy and branding are included. You have to create a visually stimulating layout that showcases
 the artists’ imagery but does not sacrifice important information in this process. The images and
 information must flow harmoniously and offer a taste of what is to be expected during the exhibition.
 One further consideration may be whether you emphasise the 'North' aspect: whether the materials
need to offer a distinction between this and the V&A (London) exhibition from 2014-2015.

Branding elements must be kept to black and white. Images must be unaltered and in colour.

Considerations:

Headings, headlines, body copy, grid, type, colour, image sizing, bleed, margins, flow, audience,
 narrative, language, purpose, size, external print methods, preparing for print, stock, distribution.

Specifications:

Format: A5 x10 – Portrait – Concertina spread (front and back).

Title: Disobedient Objects North

Sub-Title: In Association with the V&A

Date: August 3, 2015 - August 29, 2015

Location: People’s History Museum, Left Bank, Spinningfields, Manchester, M3 3ER, United Kingdom


Visual Research