End of Year Show Concept

End of Year Show Concept Brief

We have been asked to form a concept for the end of year show which is span all of the print and digital media, as well as any possible physical media at the event. We are to form small groups to tackle this task- I have assembled a group consisting of myself, Declan Bell, Joe Valentine and Ashley Woodrow-Smith. 

I came up with 3 ideas, 1 involving mannequins being disassembled and designed by students, the other being based around birds taking flight, and a third using lego to represent construction and the building up of ourselves whilst at the university.

The mannequin idea seemed strongest so we went straight into developing it, seeing what could be done if the idea were to expand into different creative areas. We first researched mannequin art to see how the figures shape influences the art, and to get some sort of creative inspiration on how complex the designs should be and how we'd show them on print media.

 Vinyl wrapped looked the best and most professional, however having it contour to a body's shape is very difficult.

the intricacies of the body add to the designs so that even simple hand drawn designs look good using mannequins as the canvas.

the mannequins could be worked onto using other materials such as metals and ceramics shown here. This would mean that the fashion course is not excluded. They could also dress their mannequins however the like, which would look great for a photoshoot. 

Seen here, smaller drawing mannequins when designed look fantastic, and would be superb for wayfinding or inside the curators boxes. small scenes could be made in each one by certain courses using the mannequins and other small props. 

bright colours and high contrast works fantastically well, and would certainly look eye-catching and interesting on print media.

We decided to produce some mockups to see how different patterns and designs look.

We also looked at flat designs rather than 3d renders again thinking about print media, but also just to see how the design can be expanded.

Foodprints could be used throughout the exhibition as wayfinding. 

The arms could also be used in wayfinding, pointing towards different areas of the university. The arms would be designed by the students from the course it'd directing you to.

Simple design idea means that creating designs in portrait and landscape is very simple. We opted to use Butler for the primary font thanks to it's modern take on a serif- our redesigned mannequins would be doing a similar twist, making a traditional item like a mannequin modern. It has a wide variety of different weights and is also free for commercial usage, saving money to be used elsewhere in the project. We paired this with Brandon Grotesque, a highly legible typeface that works well as body copy- We know this as I used it in one of my projects last year, and have seen it used in body copy in the Another Escape magazine that I am subscribed to.

We loved the idea of using the outside box as a statue. This would be far more eyecatching than any design on the box as it is so unusual. It also means that there would be more space on the box itself for typography and event information.

A black variation makes the whole thing even more attention grabbing thanks to the contrast between the box and it's surroundings. 

A projection down the side of the building at night time means that even when it's dark the event is getting advertised. We would suggest having the projection animated, possibly with a mannequin stop-motion animated walking down the building.

The email image renders well thanks to high quality photographs and is sized so that type is legible on all devices. The high contrast from background to type makes it easier to read on mobile devices in bright weather conditions. 

The curators boxs would house designed arms or the small wooden drawing mannequins like so. 

We also thought about legibility issues incase type on the mannequins was too difficult to read, instead the hands would hold signage.

The website looked fantastic thanks to the bright colours and obsidian black, all working well with the white black and pink colour scheme of the website. The polygon shape we used is the same as LCA use, which adds some continuity. 

The instagram would be a big part of the advertising and would help build interest before, during and after the event, giving great exposure for LCA. It would showcase all of the students who got involved, the university itself, and the fact that the university would be willing to take risks and champion creativity in every sense. Given that almost every student uses instagram, and that when one person likes a photo it appears in a newsfeed for all of their followers, this medium would be superb for spreading the word about the event. 

For the submission I assembled a presentation that speaks in depth about the project and how it would be handled. I used a dark black background (the same as we used for the LCA polygon) to make the presentation look more professional and less like a powerpoint. We used Brandon Grotesque in the presentation, which we also used in the project itself, adding to the continuity.