I had Elliot write the alphabet in upper and lower case to analyse his handwriting to see if it could give me any insight into his personality. You can see that his letters are structured well and is far less script style than mine (in blue). His favourite typefaces were both sans serifs and both well structured typefaces. This, along with his bold/strong personality influenced me to use upper case, sans serif.
His love for the alps made me look into Swiss modernism, and I eventually chose Helvetica Bold Italic as my starting typeface- it represents his bold personality, love of structure and the italic styling conveys the idea of movement which links to his passion for cycling.