In graphic design, methodology is important to the design process, as it lets us identify which techniques to employ during the different stages of the process. It makes the process more streamlined, as time isn't wasted performing tasks which aren't actually relevant and don't benefit the final outcome.
The methodology will define what it is I need to research and ultimately design.
For example if I were to receive a brief in which I had to produce a publication for 18-25 year old females, there are parameters in place which help me target my research more efficiently. There would be no point completing questionnaires with people outside of that age bracket, or men.
In a branding task, I would analyse the specific requirements of the brief, and set myself boundaries within which to work on a more encompassing investigation.
In a branding task, I would analyse the specific requirements of the brief, and set myself boundaries within which to work on a more encompassing investigation.
The final outcome must be kept clear at all times. Who am I producing for? How much knowledge do they have about the topic I am designing for? How much time will they have to interact with the design?
''A research methodology is simply a set of self-imposed rules by which the designer will approach or engage with a project or brief. Once the intention of the work has been clearly stated, together with a detailed mapping of the field of study and the definition of a focus and research question, the designer needs to outline exactly how he or she intends to go about developing the project and testing ideas in order to create an effective solution to the brief – a plan of action. ''
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