We mocked up multiple designs in rough, experimenting with different layouts and image/text combinations. Given the timeframe of the project we decided upon using photographs rather than illustrations as they took far less time to produce. We also thought about different sizes, whether it would be a5 to a2, or a6 to a3. We decided upon the latter as we felt it would be too large and contain too much information, as well as being much more expensive to produce.