Research existing examples of modernist and post-modernist layout
design, and use your newfound knowledge to create a suitable layout for a
publication. During this task, take into consideration typographic choices,
page size and design theory. You should also think about who your target
audience will be, and how the publication will be distributed.
Brief 2: Article
Research and Production
Research how successful articles are composed
and use your improved writing skills to produce a series of articles/interviews
to act as the content for your publication, designed in brief one.
Article Title: Individuality in Similarity (The alternate passions of the young modern creative)
Brief 3: Synthesised Photographic Study
To increase your knowledge and skills in photography (a key
element in editorial design) through practical work and theoretical reading. you're to produce a conceptual photographic study
based on the article that you are writing for the your publication. It could be
analogue or digital however you should take into account that the photographs
will need to be a minimum of 300Dpi, as they will be printed in your
publication. Consider your subjects, compositions and stocks carefully.
Brief 4: Rebrand and Repackage
To diversify your portfolio, you are to choose a company that you
either relate to or admire and rebrand them. This should include a new logo,
typographical guidelines and house style. Using the new guidelines, choose one
product of theirs and repackage the item. Consider the items target market, as
well as it’s location in stores. You should also experiment with different
materials and production methods.
Brief 5: Creative Networks
In a group of 3 (yourself, Johnathan Dawes and Sarah Coletta). create the event's promotional material for 2 visiting professionals- Daft punk and Andrew Graham Dixon. Research their practice as well as their histories for inspiration. Submit 2 A3 posters in PDF format.
Brief 7: Secret 7 (Live Brief 1)
After last years success having your work exhibited in London, try
to build upon this success by entering this year’s Secret 7. Aim to have
multiple designs exhibited in the hopes of networking in the creative world.
Brief 8: YCN/D&AD (Live Briefs 2/3)
John Lewis
Fish Packaging?
I have decided not to pursue the photographic studies as I don't feel as though it is relevant to my design practice - If I need photographs I would collaborate with a professional photographer. This is the same reason as to why I will not be learning to code- If I create a website i would have a coder do it for me. I want my time to be spent designing, not coding.
I have also abandoned the article brief, as my career trajectory is now going towards branding and packaging rather than continuing on the editorial track. More branding briefs are more relevant for my practice and will develop my skills much more efficiently.
NEW BRIEF LIST----
JOHN LEWIS
Skills to improve: art direction, 3D design, conceptual thinking, advertising, team work
SECRET 7
Skills to improve: print design, typographic usage, conceptual thinking
RESTAURANT BRANDING
Skills to improve: Identity generation, Typographic usage, logo design, interior design, 3D design, print design, web design
SEATTLE'S BEST COFFEE
Skills to improve: Identity generation, Typographic usage, logo design, packaging design, print design
ROYAL OPERA HOUSE
Skills to improve: advertising, campaign production, event planning
PIONEAR LOGO DESIGN
Skills to improve: Logo design, working with clients
NINE ARCHES LOGO DESIGN
Skills to improve: Logo design, working with clients
A CLOCKWORK ORANGE
Skills to improve: Book cover design, print design, use of typography, conceptual thinking
POSTERS AND PRINTS
Skills to improve: Poster design, pattern design, traditional print methods
END OF YEAR SHOW CONCEPT
Skills to improve: Team work and leadership, 3D design, advertising, campaign production, event planning, use of typography and image, conceptual thinking
CREATIVE NETWORKS
Skills to improve: Poster Design, conceptual thinking, team working
Fish Packaging?
I have decided not to pursue the photographic studies as I don't feel as though it is relevant to my design practice - If I need photographs I would collaborate with a professional photographer. This is the same reason as to why I will not be learning to code- If I create a website i would have a coder do it for me. I want my time to be spent designing, not coding.
I have also abandoned the article brief, as my career trajectory is now going towards branding and packaging rather than continuing on the editorial track. More branding briefs are more relevant for my practice and will develop my skills much more efficiently.
NEW BRIEF LIST----
JOHN LEWIS
Skills to improve: art direction, 3D design, conceptual thinking, advertising, team work
SECRET 7
Skills to improve: print design, typographic usage, conceptual thinking
RESTAURANT BRANDING
Skills to improve: Identity generation, Typographic usage, logo design, interior design, 3D design, print design, web design
SEATTLE'S BEST COFFEE
Skills to improve: Identity generation, Typographic usage, logo design, packaging design, print design
ROYAL OPERA HOUSE
Skills to improve: advertising, campaign production, event planning
PIONEAR LOGO DESIGN
Skills to improve: Logo design, working with clients
NINE ARCHES LOGO DESIGN
Skills to improve: Logo design, working with clients
A CLOCKWORK ORANGE
Skills to improve: Book cover design, print design, use of typography, conceptual thinking
POSTERS AND PRINTS
Skills to improve: Poster design, pattern design, traditional print methods
END OF YEAR SHOW CONCEPT
Skills to improve: Team work and leadership, 3D design, advertising, campaign production, event planning, use of typography and image, conceptual thinking
CREATIVE NETWORKS
Skills to improve: Poster Design, conceptual thinking, team working
