These are my final Double Page Spread designs. The golden colour used through-out is sampled from the gold colour bands that hold the prize money from the photograph of Antonio Esfandiari.
The grid used is 2x5 (2hole cards and 5 community cards in texas hold'em). All of the titles are to do with poker. The least obvious being 'Angle Shooting'; angle meaning someones perspective and shooting as in 'shoot!' to mean talk or go. Angle Shooting is also a poker term, used to describe an unethical but technically legal move such as pretending to call.
The circular photos I used because they looked like poker chips, and are a similar size in print. I chose the typeface 'The dead Saloon' because of it's worn old fashioned look, and wild west connotations. I also used Adobe Caslon Pro, a typeface that is a serif that looks high class and expensive, but remains very legible and readable. For the quote names I used a semibold version of Caslon Pro, refraining from using too many typefaces on the same body of work to start to form a house style.

I created some circular playing cards in answer to my communication brief to be used for drinking games and normal games. Ideally they would be laminated but due to a lack of time I didn't manage to get that done. They are circular to be used as beermats, inspired by the waterproof cards in my research, and the Cir-q-lar cards.

The idea for circular cards came after a crit where I showed some prototypes that I developed. I got a lot of useful feedback, including that I should do a full rebrand of the cards, and change the shape from the traditional rectangle shape.

One of my first designs was using old print advertisements, getting more recent as you go to the right; playing on the idea of memories and the past. I separated them to suggest that there is gaps in history that need to be filled with imagery.

I later redesigned my design to make it more interesting by incorporating the gemstone design from another design to convey the same 'precious' idea.

I chose a triangular pattern as triangles are the strongest shape, and I want to have my frame associated with strength. The colour is a more saturated colour sampled from Clas Ohlson's website. I added a black border as I felt that there was too much of the yellow/orange colour, and i wanted to balance out the contrast.

After group crits, I decided that I disliked my designs, and reverted back to looking into the Shammy cloth idea that I had earlier on. I thought the idea was solid but would be difficult to make look good. After talking to friends and writing down what i would want to come with a photoframe (imagining there was no filling image), I thought a cleaning cloth would be ideal. It is the only thing that would have any effect on me buying the item, so I decided to keep my design minimal, with easily readable text.

Starting with a leather texture, i added an old fashioned English pattern, and made it barely visible. I did this just to make the cloth a little less boring; a decision i regretted and later removed.

I used Helvetica Bold as my typeface after talking about it with friends. We decided that it was the most legible and basic which matches what i wanted, but also matched the Clas Ohlson logo. I made the logo quite large so that every time the cloth is used, it is noticed. I changed the types blending mode to colour burn to imitate ink being printed onto leather.

I applied my grid to a vibrant photograph that I found of a lake as I wanted the photo to represent 'reflection' as what people do when viewing photographs. The plants have connotations of life, and the stone wall 'longevity', all properties that people want in a photo/photo frame.
I added an adjustment layer to the photo to create an offset triangle in the top left, against suggesting reflecting by imitating glass. I used white and back because of it's high tonal contrast making it stand out and easily readable.

PHOTO FRAME

I created a type & grid inspired by the Bruno magazine layout. The dark boxes and bold text on the logo make the text stand out against a vibrant background. I used the typeface 'aleo' on 'reminisce' because it was bold, eye catching, and the old fashioned serif styling made me think of the past.